Intelligence That Powers Financial Marketing

Understand and reach your customer

At CivicScience, we help financial service brands cut through noise with data-driven media strategies built on precision and performance. From acquisition to retention, we deliver insights that fuel smarter targeting and more accountable marketing.

Financial Services Partnerships

165M+ Profiles, Over a Million New Responses Daily

Credit Card Seekers

Consumers actively shopping for new credit cards—by benefit type or credit profile.

First-Time Homebuyers / Mortgage Intenders

Consumers preparing for a home purchase, evaluating lenders, or prequalifying.

High Net-Worth & Affluent Clients

Early-career consumers seeking first financial products—credit cards, student loan refinancing, starter accounts.

Digital-Only Banking Users

Tech-savvy consumers using mobile-first banks, apps, or financial tools.

How it works

Unlock attitudinal insights by tapping into our proprietary consumer intelligence and gathering real-time poll responses to custom branded questions. CivicScience enables you to uncover new audiences and build precise, custom segments.

Learn & Build Audiences

Activate & Impact

Reach the right consumers at scale across Display, Native, Online Video (OLV), and Connected TV (CTV). Whether you choose fully-managed or programmatic buying, we ensure access to premium, brand-safe inventory for maximum brand impact.

Measure

Go beyond standard performance metrics. Measure the true impact of your media with pre- and post-campaign studies powered by CivicScience’s precise first-party polling data to unlock: