CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here.
With Christmas quickly approaching, CivicScience data shows that a substantial share of shoppers are still at square one. As with other key retail moments, CivicScience asks consumers about their current stage in the decision-making journey in real-time, helping brands identify and reach audiences before they make a purchase. Here’s a preview of the insights available to clients through the lens of late holiday shoppers (those who hadn’t started as of one week after Black Friday, 12/5):
