Oreo recently announced a new candy bar that checks just about every delicious box in the book; Oreos, vanilla cream, and smooth milk chocolate. It’s set to hit stores everywhere by January.
Take a look at what we found.
44% of people we asked are at least somewhat likely to try the candy bar. For context of how substantial that is, let’s take a look at the numbers from a previous Oreo release – Oreo Thins.
As you can see, only 31% of people we asked last year said they were at least somewhat likely to try Oreo Thins. In fact, only 8% of people said they were very likely to try Oreo Thins, while 20% of people say they are very likely to try the new Oreos candy bar.
When we look at basic revenue data for Oreo Thins, the story of potential success becomes even more evident.
In the first 8 months of selling Oreo Thins in China, the company saw a $40 million raise in sales. Obviously, these figures are for a different market, so it’s not nearly a perfect comparison. However, we think it’s safe to say that based on the data we have, the new Oreo candy bar will be a hit.