Young women are changing entire categories of retail. Take cosmetics, for example. Gen Z women have decided that beauty is a gesture of self-care, and they’re willing to spend their money on it despite economic headwinds.

The smartest person in the room today is Kory Marchisotto, the trailblazing CMO of e.l.f. Beauty — the fastest-growing company on the NYSE for the past five years. Kory and John talked about e.l.f.’s meteoric rise, and how she’s positioned the company at the epicenter of America’s biggest cultural trends.