The market for fitness apps is booming. In fact, estimates project that the market size could exceed $14.7 billion in the next six years. Since their debut, fitness apps such as Peloton Digital, Nike Training Club, and more have offered convenience, variety, and often an affordable price, in an effort to appeal to fitness enthusiasts and resolution-makers alike. So how has the spread of the novel coronavirus impacted usage?
CivicScience asked more than 3,400 U.S. adults about their experience with fitness apps, in light of the pandemic. Since the outbreak, 24% of respondents who use fitness apps said they are using them more as a result.
The data also reveal that those who are concerned about their employment situation are using fitness apps more. It’s possible that users could be turning to endorphins as a way to get their mind off of a potentially unstable job market.
Social Media Lovers are Still Breaking a Sweat
Fitness apps and social media apps live side-by-side on the same devices. So it may come as no surprise that those who are using fitness apps more as a result of the spread of coronavirus are also spending more time on social media, for the same reason.
A Safe Exercise Alternative
With many gyms and fitness centers now closed as a precaution against the spread of the virus, regular gym users are turning to these apps to get in their sweat.
But it isn’t just about fitness. For some using these apps, it may be about boosting their own immune system to keep themselves healthy and prevent the spread of the virus to those around them.
While fitness apps may not be at the forefront of every American’s mind, as the restrictions and shutdowns caused by the spread of coronavirus continue, they very well could be. Whether users are looking to get their minds off of job instability, maintain their fitness and health, or just fill spare time, it is likely that the reasons and opportunity for fitness app usage could continue to grow.