The pandemic has had a unique impact on each and every industry, and beauty has been no exception. Interest in wearing makeup daily fell 10 percentage points over the past two years, and new beauty trends continue to evolve.

Take a closer look at the latest trends in the beauty industry including how the pandemic has shifted makeup usage, current consumer profiles, and shopping preferences.

KEY STAT: Younger consumers are more likely to shop at specialty cosmetic stores, like ULTA and Sephora, and from social media ads or influencers.

WHY IS THIS IMPORTANT: For brands to stay relevant to younger consumers, they need to understand where they are being influenced and going for their purchases.  Social platforms (TikTok in particular) are new distribution channels for beauty products, and this is only going to become more prevalent as young purchasers gain more buying power.