It is no surprise that there have been significant changes in the adoption and advances in technology or the past few decades, but the pandemic accelerated this already fast-moving industry.

This report provides timely insights, including market trends and disruptions, purchase intentions, shopping behaviors, brand affinities, and much more. Our robust data set allows us to capture the behavioral and attitudinal traits of potential buyers, and our always-on methodology shows market shifts as they occur in real-time.

KEY STAT: Consumers who buy the latest tech devices are more likely to be young, temperamental, and outgoing.