The report provides up-to-the-minute analysis of data related to the current state of sports fandom in the U.S. This report is published each October.
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Sports Season Report
This report provides timely insights into the sports industry, including market trends and disruptions, attendance intentions, and much more. Our robust data set allows us to capture behavioral and attitudinal traits of sports enthusiasts, and our always-on methodology shows industry shifts as they occur in real-time.
Questions addressed in this report include:
- How interested are consumers, generally, in sports?
- How is social media and streaming reshaping the way consumers watch and interact with their favorite sports?
- What are the psychographic attributes that drive interest in — and viewership of — rapidly growing industries, such as women's sports?
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1PDF report delivered in Oct 2023
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