The streaming industry is booming, with new providers entering the market each year. Streaming has surpassed traditional TV viewing as the primary way that Americans want to consume video content.  Unsurprisingly, age is a clear driver of the trend, with younger consumers quickly moving away from linear TV viewing.  There are many streaming providers to choose from, and content is key! This timely and relevant report takes a deep dive into this topic, going beyond the basics.

KEY STAT: Streaming surpassed live viewing as the primary way Americans wanted to watch TV in 2022.