Trend Watch: Non-Alcoholic Beer

Image Credit: Photo by Elevate on Unsplash

Major beer companies including Heineken and Guinness along with a handful of craft brewers have recently released new beverages that have one thing in common – they’re non-alcoholic. Some estimates show that the worldwide market for non-alcoholic beer is projected to double by 2024, to about $25 billion. Considering the decline in drinking among older U.S. millennials, the potential non-alcoholic beer trend could have major implications for the alcohol industry. We took the pulse on non-alcoholic beer to understand it’s popularity and current perception in the U.S. 


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