General, Media & Entertainment

Who’s Most Interested in Dry January?

Within the past several years, Dry January has become somewhat of a shorter-term “New Year’s resolution” for those hoping to reset after events and food-filled holidays. With recent finds in our data like younger demographics drinking less, and over half of U.S. adults listing health / diet choices as their New Year’s resolutions this year, CivicScience researched who’s most likely to hold off on the alcohol for the first month of the new year:

According to responses from over 2,000 U.S. adults ages 25 and older, 12% say they plan to participate in Dry January while the majority, 52% don’t. It’s possible that the 37% of people who say Dry January doesn’t apply to them don’t drink or don’t drink regularly enough to participate in Dry January.  

But when considering only those who say it’s applicable to them, we see that 18% of that group is taking part:

CivicScience dug deeper to find who’s most likely to be choosing to start the year alcohol-free and what reasons might lie behind a person’s motivation to take the 31-day pledge:

Making changes of any kind is usually not an easy feat. We’ll continue tracking changes in drinking trends as the year continues.

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