Doritos is a popular snack among younger, tech-savvy individuals. Good thing Doritos and Taco Bell teamed up to create the Doritos Locos Tacos because Doritos fans are 116% more likely than others to love or like eating Taco Bell. Check out other unexpected facts about Doritos fans:
- They are 30% more likely than others to prefer comedy movies and 167% more likely than others to prefer horror movies.
- Doritos fans are 24% more likely to own an iPod or MP3 player.
- They are 66% more likely than others to say their life is currently very stressful.
- They are 61% more likely to like sporty/athletic style/fashion.
- They are 35% more likely to say they could most easily live without the newspaper (vs. magazines, TV, radio, or internet/blogs)
- People who love Doritos are 72% more likely to own a video game console.
- They are 42% more likely than others to say their favorite off-price chain store is TJ Maxx.
- Doritos fans are 20% more likely to be concerned about environmental issues.
- Doritos fans are 53% more likely than others to love classic rock music.
- They are 47% more likely to eat fast food at least a few times a month.