Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied over 100,000 GNC customers to preview our capabilities.

Take Our Polls: Do you take any vitamins or supplements?

Here are 3 Things to Know about GNC Customers this week:

#1: Nearly 3 in 5 GNC customers like coconut water drinks, significantly higher than non-customers.
#2: More than half of GNC fans drink Caribou coffee at least weekly.
#3: GNC customers over-index as fans of Lululemon clothing.

Join the Conversation: Do you think vitamins and supplements really work?

Stay tuned for more customer insights next week through the lens of some of the thousands of brands CivicScience tracks all the time. In the meantime, we study tens of thousands of topics like these daily – if you want to know anything about your customers or how to reach them, we have the answer.