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1. More than half of U.S. adults plan to shop or have already shopped early Black Friday sales, but it’s not stopping Thanksgiving weekend shopping plans.
As the Thanksgiving weekend approaches and holiday shopping picks up steam, 52% of U.S. adults say they have either already shopped during early Black Friday sales or are likely to do so in the near future. While it’s no surprise that early deal-seekers also plan to shop during the traditional Black Friday weekend, the data indicate that these early promotions aren’t cutting into the intent to shop during the Thanksgiving weekend. Additional data show most early Black Friday sale shoppers still plan to shop during the holiday weekend, while one in five adults skipping the early sales are waiting for the classic Thanksgiving-to-Cyber Monday rush.
Take Our Poll: Do you typically wait until a holiday weekend sale to purchase high-priced items like technology or appliances?
2. Three-quarters of U.S. adult respondents say they are concerned about the delays in food assistance benefit programs like SNAP amid the government shutdown.
As the government shutdown enters another week, new CivicScience survey data finds 75% of Americans report that they are at least ‘somewhat’ concerned about potential delays in food assistance programs like SNAP (excluding those unsure). Gen Z adults and Baby Boomers are the most likely to express high levels of concern. While a tentative deal to end the shutdown, which would include SNAP funding, was reached over the weekend, uncertainty remains on when exactly the shutdown will end.
3. Americans are sharply divided on the idea of contactless shopping.
Americans are split on contactless shopping, with 48% at least ‘somewhat’ interested. Lower-income consumers show more interest, while higher-income shoppers are less inclined—likely reflecting age differences. Openness also varies by holiday shopping destination: those planning to spend most at specialty chain stores are the most receptive, whereas shoppers favoring small or local businesses are the least interested in a contactless shopping experience.
Weigh In: When you shop, do you prefer to go alone or shop with others?
