This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data.
1. Americans aren’t as excited about the holidays this year compared to 2023.
Americans are showing less enthusiasm for the holidays this year compared to last year. In mid-December 2023, slightly under one-third of respondents said they were looking forward to the holidays ‘more’ than usual, while an equal percentage were looking forward ‘less’ than usual. This December, only about a quarter report being ‘more’ excited than usual, while the share of those ‘less’ excited has risen by three points year-over-year. Additionally, the percentage of adults who are ‘less’ excited has climbed five points over the past three weeks as post-election realities begin to set in.
Other holiday shopping insights found in this week’s report include the busiest shopping days and the key motivations driving consumers to gift-shop in stores and online. Want to access the full data? Get started here.
Weigh in: Are you more excited or less excited about the holidays this year compared to last year?
2. A slim majority of Americans are open to utilizing encrypted messaging apps following the FBI warning of telecom hacks, led by Gen Z.
The FBI recently issued a warning about the growing risk of telecom hacks in the U.S., urging Americans to take steps to safeguard their privacy. CivicScience data following the warning finds that a majority of U.S. adults are either ‘very’ or ‘somewhat’ likely to use messaging apps with end-to-end encryption. Gen Z leads the way in their likelihood of adopting these secure platforms, while older generations are less likely to switch.
3. Most consumers say they either delete marketing emails outright or open them simply to clear the notification.
The holiday season means consumer email inboxes are flooded with offers and deals, but how much attention do consumers really give to marketing emails like these? New CivicScience data reveals a majority of recipients delete them without opening them, while a smaller share opens them just to clear the notification. Meanwhile, only a small fraction of consumers regularly open and read marketing emails.
Want to cut through the noise and connect with engaged consumers? Download our advertising eBook now to learn how CivicScience helps clients build highly-targeted ad campaigns, reach persuadable buyers, and drive better ad engagement.
Join the Conversation: How often do you click on sales deals from the marketing emails you receive?
