This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data.
1. A new NFL season brings more streaming platforms and fans appear open to signing up.
The NFL season officially kicks off Thursday night and the new season could make for a boon for streaming services. Several streaming platforms, including Amazon Prime, Peacock, and Netflix, have expanded or gained rights to broadcast NFL games this year, with Peacock’s exclusive game coming this Friday.
New CivicScience data show 18% of U.S. adults say they are ‘somewhat’ or ‘very’ likely to sign up for a new streaming platform to watch NFL games this season, and this rises to 33% among devoted NFL fans (those who follow the NFL ‘very’ closely).
Answer our Polls: Do you like NFL games on streaming services?
2. Consumers, particularly those living in cities, foresee higher grocery prices if Kroger-Albertsons merger goes through.
Grocery store giants Kroger and Albertsons are headed to court to defend their merger originally announced in 2022. CivicScience data show 44% – and more than half of those living in cities – believe a merger, if finalized, would lead to higher prices. That’s compared with 17% who believe it would result in lower grocery prices (excluding ‘I’m not sure’). Rural residents, on the other hand, are most likely to believe it will have no impact.
3. Americans still prefer AM/FM radio for audio programming, thanks to accessibility and a lack of cost.
A number of articles have been written in recent years about the decline of traditional AM/FM radio in the wake of on-demand listening services, from Spotify and YouTube Music to Audible and Apple Podcasts. The latest CivicScience data show that while the percentage of those who use audio streaming apps has risen to 46% from 35% in Q3 2022, traditional AM/FM radio remains the leader for audio, capturing 55% of those who listen to audio programming. Online and satellite radio, on the other hand, are each on the decline.
Americans who tune into AM/FM radio cite its free access, convenience in the car, and stations that play their favorite music as the top three reasons for listening. Conversely, those who listen to the radio infrequently or not at all prefer to choose their own content and are deterred by the abundance of ads.
Join the Conversation: When you listen to music in the car, how do you usually listen to it?
