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1. Nearly half of Americans back the TikTok ban, while Meta stands to gain users should the ban come to fruition.
With the January 19 deadline looming, TikTok could be in its final days of operation in the U.S., barring a last-minute intervention by the Supreme Court. The latest CivicScience tracking data find nearly half of U.S. adults either ‘somewhat’ or ‘strongly’ support a ban, with the highest levels of support coming from older Americans.
If the ban does go into effect, TikTok users report they will most likely turn to Facebook, YouTube, or Instagram to fill the gap in their social media platform usage.
Where users will turn post-TikTok ban, however, notably varies by age, as seen in the full Weekly Pulse report. Get in touch to access the full data and learn how CivicScience helps clients stay one step ahead of major events in real time.
2. A plurality of Americans would support the addition of cancer warning labels for alcoholic beverages.
The Surgeon General recently proposed expanding the health risk labels on alcoholic products to include a warning that alcohol also contributes to an increased risk of cancer. The proposal comes at perhaps a particularly favorable time for increased scrutiny of alcohol amidst rising interest in Dry January.
Such a move appears to be popular – roughly half of Americans are in favor of adding cancer risk labels to alcoholic beverages, with less than one in five opposing it. Support is higher among Democrats than Republicans.
Weigh in: Should alcohol labels warn about cancer risks?
3. American optimism toward the economy varies widely by political affiliation, with a post-election surge among Republicans.
Unsurprisingly, how optimistic consumers feel about the economy is heavily influenced by their political affiliation. What is particularly striking is how much of a rollercoaster feelings of optimism around the future of the economy can be.
For instance, a look at long-term CivicScience data finds that less than one in five Democrats expected the economy to improve over the following six months in July 2020. By January 2021 after Joe Biden’s election, that number had risen above 50% – a 39 percentage point increase. A similar trend has played out this year: between July 2024 and January 2025, the percentage of Republicans who feel optimistic about the economy has skyrocketed by 45 points.
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Join the Conversation: Do you feel optimistic about the US economy?
