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Skechers has established a strong customer base by providing comfort, style, and affordability while appealing to a wide range of demographics. The longstanding shoe giant has attracted consumers across various segments – from families and professionals to fitness enthusiasts – positioning itself as a leader in everyday and performance-oriented footwear. Additionally, the brand’s expected growth trajectory reflects its adaptability to market trends and its appeal to consumers.
CivicScience data also points to Skechers’ strong (and growing) favorability. Nearly 1-in-2 Americans (49%) are favorable to Skechers shoes, up two percentage points from 2023 and four percentage points from 2022. Skechers’ customer base skews toward women, Baby Boomers 55+, and households with an annual income of $50K-$100K. Additionally, the holiday season is looking bright for Skechers. Among those in the market for athletic shoes this holiday season, 22% are likely to buy Skechers, the second-most-popular shoe brand behind Nike.
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