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Fermented foods are having a moment. From sourdough to kimchi, foods that are known to be good for your digestive system are in the zeitgeist. Among them is Good Culture. Known for its dairy products, this is just one of the many brands tapping into the growing interest.
Already, Americans are trusting their gut with the brand, as 47% of those aware of Good Culture have tried it, and 18% plan to do so. Favorability and interest skyrocket among adults aged 25 and younger, with 57% having tried the brand and 31% planning to do so (among those aware of the brand).
As consumers navigate the increasing economic uncertainty of 2025, how can Good Culture cultivate a thriving customer base? Here are five key data points on those who have tried Good Culture and how they compare to those who have not.
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