Discover more unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started.

This month, Urban Outfitters (URBN) published its Q3 earnings of $1.28 billion, surpassing the Zacks Consensus Estimate by 1.61% and continuing to stay strong into the holiday season. Most popular among younger consumers, the Urban Outfitters brand is a beloved retail destination for fashion-forward individuals in the U.S. and beyond. Current CivicScience data show that nearly 40% of U.S. adults aged 18 to 34 say they enjoy shopping at Urban Outfitters. How do these shoppers differ from consumers their age who aren’t interested in shopping the brand?

Take Our Poll: When it comes to clothes shopping, which category do you tend to gravitate towards most?