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This month, Urban Outfitters (URBN) published its Q3 earnings of $1.28 billion, surpassing the Zacks Consensus Estimate by 1.61% and continuing to stay strong into the holiday season. Most popular among younger consumers, the Urban Outfitters brand is a beloved retail destination for fashion-forward individuals in the U.S. and beyond. Current CivicScience data show that nearly 40% of U.S. adults aged 18 to 34 say they enjoy shopping at Urban Outfitters. How do these shoppers differ from consumers their age who aren’t interested in shopping the brand?


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