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With summer in full swing, Americans are reaching for their glasses or sunglasses to protect their eyes and enjoy the weather. CivicScience data show online and in-person lens retailer Warby Parker, known for affordability and quality, is favored by close to a quarter of U.S. adults. Their popularity is likely related to a growing interest in online prescription glasses retailers – currently, 19% of U.S. adults have tried one, up from just 9% in 2019. 

Warby Parker’s mission is to give back to the community, donating a pair of glasses to someone in need when one of their glasses is purchased. This dedication to the community is thoroughly emphasized through online and brick-and-mortar shopping, making it popular with younger audiences. Among 18- to 24-year-olds, 43% have a favorable opinion of the retailer, the highest of any age group. How can Warby Parker continue to drive interest and grow its fan base? Glance into our listicle for more insights about Warby Parker customers.

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