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Taylor Swift is one of the biggest names in the music industry. With the recent announcement of an upcoming new album, this is one artist whose music will no doubt be taking center stage on fans’ playlists come October when it drops.
Although the largest percentage of fans (33%) have considered themselves fans of T-Swift for 1-4 years, more than half of fans (51%) have been enjoying her music for five or more years, demonstrating a loyalty that has no doubt contributed to this singer’s sustained success. And while fandom does show some differences across generations, older doesn’t always mean less interested. In fact, the largest percentage of individuals who have been fans for less than one year are Baby Boomers (19%).
Take Our Poll: Are you a fan of Taylor Swift’s newer music?
What else does CivicScience data reveal about long-term and recent Taylor Swift fans? Here are five key differences to know:
Weigh in: Are you planning to listen to Taylor Swift’s upcoming album “The Life of a Showgirl”?
