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With the rise of at-home streaming services, Tubi offers viewers free ad-supported access to a wide range of entertainment without needing a subscription. The platform has grown significantly over the past few years, boasting millions of active users globally. CivicScience data show more than half of U.S. adults have used or are interested in using the platform. With a focus on accessibility and variety, Tubi has become a go-to destination for viewers seeking free, on-demand entertainment. 

The unique business model has likely contributed to Tubi’s rise in popularity over the years, as users increased from just 6% of U.S. adults in 2019 to 41% in 2024, with 15% using it ‘often.’ Those who have never heard of Tubi decreased from 81% to 26% within that time frame. Tubi stands out from other free streaming platforms by gearing its viewership more toward on-demand offerings, so how do Tubi users compare to those who don’t use the platform? Glance into the listicle below for more insights about Tubi viewership.

Join the Conversation: Have you ever watched anything on the free streaming service, Tubi?

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