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Election Day is here, and Americans are heading to the polls. Checking in on the mood of the public, the CivicScience Well-Being Index shows that the collective emotional well-being of U.S. adults continued to slide month-to-month. As of October, the monthly well-being average declined to 57.1%, falling 0.2 points from September.
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The 2024 presidential election isn’t the only thing that’s impacting well-being, but it’s a big one. After reaching a rare equilibrium in September, feelings diverged wildly in October when looking at the well-being of Americans by political persuasion. Republicans experienced a large boost in mood, with a well-being score jumping 3.8 points in October – marking their highest score on the Well-Being Index in the past 12 months. On the other hand, Democrats and independents reported a loss of well-being, declining in tandem by roughly two points.
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The election outcome is likely to impact consumer mood and with it, spending, saving, and investing behaviors, among others.
