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This year’s Prime Day has come and gone, but the importance of the major online sales event for retail is here to stay.
What do we know? This year, Amazon reported shoppers spent a record $14.2 billion during Prime Day, up 11% year over year. Spending was resoundingly strong, but exclusive CivicScience data unveiled during our What We’re Seeing: Prime in Real-Time webinar show the economic climate clearly colored this year’s event. How many people shopped, how much they spent, what they bought – and who they were – revealed a number of notable shifts from years past.
One important finding highlights how consumer spending is shifting, as households soften spending across certain categories in order to spend in others. This year’s Prime Day shoppers were more likely to purchase essential items for personal and household use during the sale, and less likely to purchase back-to-school, holiday, or gift items.
Weigh In: Prime Day(s) this year was _________.
Prime Day, together with big sales events from competitors such as Walmart and TikTok, is a strong indicator of the current mindset of the American consumer and what lies ahead as the holiday shopping season gets going.
Access a free version of the Prime in Real-Time webinar recording to see other reasons driving Prime Day shoppers (such as purchasing small versus big-ticket items), which categories were the most and least shopped, how competitor sales fared – and a wealth of additional consumer insights.
