Birkenstock has been a household name within the shoe world for decades. The German-based company known for its distinctive style recently sold the majority of its stake to a private equity firm backed by luxury-brand conglomerate LVMH.
CivicScience asked more than 52,500 U.S. adults about their opinion of and experience with the brand and 23% of respondents have a favorable opinion of Birkenstocks, with 35- to 54-year-olds liking them the most.
Those who make more money are also the biggest Birkenstock fans, while women are 53% more likely to be Birkenstock fans than men.
Brand-conscious consumers are the most likely to be favorable towards Birks, as are those who are into fashion. This suggests a fair amount of loyalty both to the brand and its characteristic style.
And while Birkenstock favorables may be the least likely to splurge on clothing, those who have them or plan to buy them are also the most likely to be spending more as a result of the pandemic.
Clearly, Birkenstock has established a distinct following amongst those with an eye towards brand recognition and fashion. And with interested consumers planning to buy Birkenstocks in the future, this classic shoe brand looks like it will continue to put one foot in front of the other.