CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here.
As the athleisure and activewear market grows increasingly crowded, purchase intent remains strong across premium brands, such as Lululemon, Athleta, and Alo. New CivicScience data show that 33% of U.S. adults plan to purchase from at least one of the premium athletic brands studied in the next six months. Among these likely buyers, Beyond Yoga stands out as a brand to watch, ranking among the top three brands under consideration, with 30% indicating they intend to purchase from the brand during H1 2026.
CivicScience’s consumer-declared insights reveal meaningful differences between those who intend to purchase from Beyond Yoga and those who do not. At a high level, intenders skew younger (aged 18-45), are more value-conscious, optimistic about their financial future, and ‘very’ loyal to their favorite brands. However, beyond these topline traits, CivicScience data reveal a range of less obvious behaviors and attitudes that add nuance to who these consumers are, enabling advertisers to reach highly convertible audiences effectively.
The following findings break down what you may know (or assume) about Beyond Yoga shoppers – and what you may not know about them per CivicScience data:
