CivicScience | CivicScience Trend Adoption Tracker | Q2 2020

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CivicScience Trend Adoption Tracker | Q2 2020

Image Credit: Photo by Ryoji Iwata on Unsplash

CivicScience reaches millions of consumers who share valuable opinions and experiences with us every day. The Trend Adoption Tracker monitors emerging products, services, and trends across several categories over time. Click on awareness, intent, and ownership at the top of each chart to toggle between views and observe when certain types of products are experiencing growth, reaching a plateau / mainstream acceptance, or are on the way out.

  • Q2 saw a 5% increase in awareness of mindfulness meditation apps, as well as language learning apps.
  • Other products/services which increased in awareness this past quarter include augmented reality (+4%) and online-only restaurants (+4%).
  • Grocery delivery usage increased by 7% in the last quarter, while usage of online restaurant services only slightly increased by 3%.

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