With recent blockbuster releases like Eternals and Shang-Chi and the Legend of the Ten Rings creating buzz – and plenty of new movies on the slate for December – it might be no surprise that most Americans are feeling good about getting back to theaters. Last week, 56% of Americans said they’d be comfortable going out to see a movie, just three points shy of the highest comfort level since the pandemic started (59% in mid-June). Compare that to early August, when only 42% of Americans were comfortable with movie theaters.
In other COVID comfort news, Americans’ comfort with large events (concerts, etc.) recovered slightly after a big drop the week before, and comfort with traveling has reached its highest point since June. Comfort with returning to work and eating out declined slightly, but overall, the COVID Comfort Index rose one point to 62%.
Drop by again on Wednesday, December 1 for the next check-in.
Want more? If you’re a current client, you already have access to our real-time, in-depth COVID-19 reporting beyond this topline check-in. If you’re not a client and you’d like access, please get in touch.
