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As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, CivicScience examines Dunkin’ and Starbucks coffee drinkers.

According to the latest CivicScience data, 31% of adults are favorable to Dunkin’ coffee while Starbucks coffee is enjoyed by a slightly higher percentage of consumers at 32%. Despite the similar rates of favorability, a closer look at U.S. adults favorable to each brand’s coffee depicts clear differences between Dunkin’ and Starbucks fans.

Join the Discussion: Overrated or underrated: holiday-flavored coffee?