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With the United States 2024 presidential election just two months away, the CivicScience Election Mindset Tracker continues to monitor the attitudes, opinions, and behaviors of American voters. As the political climate shifts, CivicScience polling reveals how election news influences voters’ well-being, outlook on the economy, purchasing decisions, and more. Here are three election tracker insights to know from the August report:
Answer our Polls: In the past, how often have you changed your opinions about topical issues after hearing debates / perspectives from an opposing side?
How do the running mates impact voting decisions?
After Vice President Kamala Harris officially accepted her party’s nomination for president last month and selected Minnesota Governor Tim Walz as her running mate, CivicScience data show that Harris could benefit from her running mate choice more so than Trump. Although a plurality of Americans say that the choice of running mate doesn’t significantly impact their vote for president, Americans are more likely to vote for Harris with Walz on the ticket. Meanwhile, fewer voters say they are more likely to vote for Donald Trump with JD Vance on the ticket.
TikTok and Snapchat saw the biggest drops in political postings in August.
As more Americans tune into political news compared to earlier this year, CivicScience Election Tracker data show that conversations are more likely to take place in person than online, particularly on social media. Political discussions across nearly all social media platforms experienced a drop last month, with TikTok and Snapchat declining the most. However, there was a three percentage point increase among Instagram users.
Join the Conversation: How often would you say you post about or share political content on social media (Facebook, Twitter, etc.)? 💬
Americans feel more optimistic than they did before.
In July, data showed that voters felt stressed and fatigued by politics, yet fewer felt ‘angry’ about politics. In August, this figure dropped even more. However, the percentage who felt ‘hopeful’ experienced the biggest change, up 7.4 points from the previous month.
Additional data show that Democrats are more likely than Republicans to feel hopeful and excited, whereas Republicans are more likely to feel angry and stressed.
