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In recent years, American restaurant habits have changed dramatically. Due to many factors, including the pandemic, the fluctuating economy, and much more, American sentiment toward eating out has evolved. So, where are Americans choosing to dine in 2025? CivicScience has the latest data and long-standing insight into restaurant habits.
Q1 2025 data as of February 26, 2025, show that 38% of Americans who dine out say they frequent independent or local restaurants the most, surpassing all other dining options–including fast food–and surpassing the historically high number seen during the pandemic (Q1 2021, 37%).
Between 2020 and the beginning of 2021, Americans flocked to keep local restaurants afloat, which were struggling during lockdowns and social distancing. This resurgence in support for local restaurants in 2025 marks a meaningful shift in consumer behavior–this time, without the threat of a global virus.
It’s worth noting that local restaurant-goers tend to be slightly more male and are more likely to be non-younger Gen Z adults, those aged 25+.
Use this Data: The press, brands, and marketers can use this chart to understand how dining-out habits are shifting among Americans today.
Values-Driven Dining
Today’s consumers are seeking more meaningful dining experiences. As the data show, the quality of the ingredients and the diversity of menu options are the two top values for consumers eating at independent and local restaurants. ‘Lower price’ is the least motivating value for those supporting local restaurants, suggesting that this segment prioritizes experiences aligned with their values over cost.
Answer our Poll: How do you feel about the local restaurant scene in your area?
Intentional Spending
How do values match up with local restaurant goers’ budgets? Those who frequent local restaurants are the second-most concerned about the economy, with 42% indicating this as a strong concern. Only those who frequent upscale restaurants are more concerned, with 47% indicating their worry about the economy.Â
Those who frequent local restaurants are also less likely to believe they’ll have more money saved six months from now than those who frequent fast food, fast casual, and upscale restaurants.
Additionally, local restaurant goers exceed Gen Pop by seven percentage points (61% vs 54%), saying they have reduced spending on dining out. This further indicates that while local restaurant goers may have their economic concerns, they are choosing more thoughtful and intentional spending, reducing quantity as opposed to quality while dining out.Â
Is it Worth It?
Regarding frequency, local restaurant goers are the most likely to say they ‘rarely or never’ go out to eat or order takeout. Given that local restaurant goers also prefer quality and diverse menu options, this data continues the theme that when this group of consumers does go out to eat, they want the experience to feel worthwhile.
Join the Conversation: How often do you go out to eat?
In today’s dining culture, Americans’ renewed commitment to eating locally represents a more discerning approach to spending, where quality is valued above quantity. After all, local restaurants can offer an experience not replicated by other dining establishments. However, if restaurant chains want to retain their clientele, prioritizing a unique menu and quality ingredients may be one way to diners’ hearts and stomachs.
