The Challenge
For healthcare organizations with strong regional footprints, understanding consumer perception at the local level can be difficult to sustain over time. Many research approaches can capture a momentary snapshot of sentiment, but maintaining reliable tracking across smaller geographic audiences often becomes challenging as studies extend month after month or year after year.
A leading regional healthcare organization needed a way to consistently monitor how consumers within key markets viewed its brand and services. In addition to measuring awareness and usage, the organization wanted deeper visibility into favorability trends and competitive standing within the regions most relevant to its business.
Achieving that level of consistency required more than a traditional survey project. The organization needed a scalable approach that could reach narrowly defined audiences while maintaining the continuity required for meaningful long-term analysis.
The Solution
To support those goals, the healthcare provider partnered with CivicScience to develop a tracking framework focused on continuous consumer measurement across targeted geographic regions.
Leveraging CivicScience’s always-on polling ecosystem of over 5 billion consumer-declared responses, the organization was able to monitor shifts in consumer sentiment over extended periods instead of relying solely on periodic studies. The program established a reliable benchmark for evaluating awareness, product usage, and overall brand perception relative to competitors.
The approach also enabled the brand to maintain geographic precision without sacrificing scale — an important distinction for companies focused on regional market performance.
Results & Impact
The program delivered a more durable view of brand health across key regional audiences, strengthening the company’s foundation for consumer insights and competitive analysis.
By combining localized audience targeting with longitudinal measurement, CivicScience enabled the healthcare provider to evaluate sentiment trends with greater consistency than many traditional research methodologies allow. Over time, the team established a scalable framework for tracking changes in awareness, favorability, and consumer engagement across the markets most important to its business.
Why CivicScience
CivicScience is an advertising and analytics platform built on the world’s largest database of real-time consumer sentiment and declared intent. Powered by AI-enabled survey technology engaging millions of U.S. respondents every week, we help leading brands, agencies, and media partners activate and measure high-performing advertising – reaching custom audiences of more than 165 million consumer profiles across premium digital, online video, and connected TV environments.
Real Voices. Superior Advertising. Thriving Media. Responsible AI.
