CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more.

As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, we’re taking a closer look at Gap and Old Navy shoppers. These two longstanding retailers are both under the multinational corporation Gap Inc., and per CivicScience data, skew toward younger audiences, Americans with an annual income of less than $50,000, and female consumers.

In general, 28% of U.S. adults say they’re favorable to Gap, and 38% are favorable to shopping at Old Navy (among those familiar with the brands). A closer look at their brand-favorable consumers across various categories – including holiday shopping, Ozempic usage, and financial outlook – uncovers key differences between these consumers.

Answer our Polls: Which retailer do you prefer shopping at: Gap or Old Navy?

Here’s a preview of the InsightStore capabilities, through the lens of Gap and Old Navy shoppers: