This ongoing CivicScience series digs deep into the data to explore how young adults today (Gen Z aged 18-24) differ from young adults five years ago (Millennials now aged 25-30). What can we learn about these generations – one which entered into adulthood prior to the pandemic, the other now coming of age in the middle of it? How different are they, really? Here’s what five years of polling has to say.

Want to learn more about the Gen Z consumer today? Work with us. Stay tuned for an upcoming CivicScience report that deep dives into all things Gen Z.