Before the Super Bowl even ended, rankings of the best and worst commercials could be found all over social media. Lost in all of that was the fact that few ads are targeted at the “general population;” rather, they’re designed to appeal to one demographic or another. So, we trawled around 36,000 survey responses we collected about the biggest ad spots on Sunday to see who liked what. Here were a couple of my favorite findings.

Hyundai won over women with their Ryan Reynolds ad.

Super Bowl 2016 ads - Hyundai

He was just named “Sexiest Dad Alive.” What woman wouldn’t want to see Ryan Reynolds in a commercial, am I right? Women everywhere will be dreaming of “Ryanville.” Expect to see an uptick in ladies cruising around in Hyundai cars.

Kickstart and Score Touchdowns with Millennials

Millennials enjoyed Mountain Dew’s Kickstart commercial.

Super Bowl 2016 ads - Mountain Dew

This isn’t exactly news. Millennials love Mountain Dew (although, this millennial doesn’t). But did anyone else find #puppymonkeybaby completely creepy? Hey, at least we’re still talking about it. I guess that’s a win for Mountain Dew.

Millennials love… Jeff Goldblum?

Super Bowl 2016 ads -

This was a bit unexpected and odd given that most Millennials probably weren’t even alive for some of Jeff Goldblum’s most famous movies. And did they even know the Jeffersons’ theme song when they heard it? Maybe it was the guest appearance from Lil Wayne? Or maybe Millennials just enjoy random and funny commercials, unless I’m the millennial who’s missing something?

Gen X favored the Steven Tyler Skittle commercial.

Super Bowl 2016 ads - Skittles

I’m not sure many Gen Xers have the desire to “taste the rainbow,” but they may be purchasing Skittles for their children. In that case, Steven Tyler was a good choice and appealed to the perfect age group.

A lot of thought (and money) goes into a Super Bowl ad. You can tell a lot about a brand’s strategy based on the celebs – or Puppymonkeybabies – they put in their ads.