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In a market once dominated by legacy giants, Harry’s has emerged as a disruptive force in men’s shaving with their innovative products and subscription services. With its direct-to-consumer model, sleek design, and transparent pricing, Harry’s has evolved into a significant market player with expanded retail partnerships and product offerings.
New CivicScience data shows that 25% of U.S. men have used Harry’s shaving and personal care products, while another 11% plan to try them. Meanwhile, 39% have no interest, and 25% are unfamiliar with the brand, highlighting opportunities for market expansion. Gen Z men aged 18-29 and middle-income households (earning $50-$100K) are most likely to have tried or intend to try the brand.
How can Harry’s further grow its market share? Here are five key data points about those who have tried the brand and how they compare to those who are uninterested or have never heard of it.
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