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In the last year, Dr. Pepper surpassed Pepsi to become the second biggest soda brand in the U.S. The company, which was a long-standing regional favorite in the U.S. South, is now trailing only Coke, a titan in the soda world. Currently, while 34% of U.S. adults regularly drink Coke, 24% drink Dr. Pepper.1 However, CivicScience data also show that Dr. Pepper has a larger Gen Z and Millennial customer base compared to Coke, which could account for the soft drink’s growing popularity. 

Consumers who favor this rising soda star display unique purchasing habits and behaviors. Keep reading to see what differentiates Dr. Pepper die-hards from Coke connoisseurs.  

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  1. 2,836 responses from 06/01/2024 to 07/01/2024 ↩︎