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When it comes to consuming news, local TV news channels are a clear winner among Americans. According to CivicScience data, a third of U.S. adults turn to local news first for breaking news, surpassing all other media. Trust in local TV news channels is also strong. As of August 2024, consumers rank local TV news as the top source for unbiased reporting (29%, up from 25% in 2023). This compares to 12% who trust broadcast network news (e.g., NBC, CBS) and 11% who trust cable network news (e.g., Fox, CNN). Additionally, 28% of Americans say they watch local TV news channels daily.
Given the prominence of local TV news among Americans, CivicScience took a closer look at those who watch local TV news channels through our database of over 150K crossable questions. Here’s who they are:
Answer our Polls: How important, if at all, is it for you to keep up with local news?
