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In the world of undergarments, basic layers and loungewear, Fruit of the Loom has been a household name for decades. However, a household name doesn’t retain that brand recognition without effort, and recently Fruit of the Loom has launched a campaign to attract younger consumers, rolling out new marketing campaigns in Gen Z-friendly spaces like TikTok. 

So what sets Fruit of the Loom customers apart from the rest of America? Check out the infographic below to see how Fruit of the Loom fans differ from the general population (Gen Pop).

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