Pepsi and Coke are the two major brands in the beverage industry. At first glance, the Pepsi and Coke drinkers look similar- they are younger, they are more likely to never exercise, and they are more likely to be single. But, what about the small differences that allow Coke and Pepsi to target their fans? We are sharing with you specific insights that set Coke and Pepsi fans apart:

Check out the differences