CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more.
As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, CivicScience examines two of the biggest names in the beauty industry: Sephora and Ulta.
According to the latest CivicScience data, 21% of U.S. adults say they typically visit Sephora stores or websites for beauty/grooming products more than once a year (including Sephora at Kohl’s), which is slightly lower than the 25% of Americans who visit Ulta in-store or online for these products at a similar rate (including Ulta at Target). While both are longstanding beauty brands, their range of locations, available brands, and marketing efforts attract different (and similar) audiences – a picture that becomes more clear using the InsightStore™, CivicScience’s database of over 500K crossable questions. Here are some key differences among these beauty shoppers:
Join the Conversation: Do you prefer shopping for cosmetic products at Sephora or Ulta?