With all of the press we’ve been getting the past couple weeks, we’ve had a large number of inquiries about the scientific rigor and validation that goes into our work. Conveniently, we were waiting on the latest academic assessment of our methodology and the validity of data collection technique.

If you like to geek out about stuff like this, here is a brand new white paper produced by Dr. Jason Snyder at UCLA, Dr. Lamar Pierce at Washington University of St. Louis, Dr. Alessandro Acquisti of Carnegie Mellon, and Dr. Ronnie Chatterji at Duke. Enjoy.