On February 6, 2014, some interesting insights that we produced from our InsightStore platform were featured in an article we authored for AdAge titled:
Let’s Be Honest About Twitter: It Doesn’t Represent the Real World
Those Who Tweet Make a Loud Noise, but Not Every Brand Should Be Listening
We generated quite a bit of buzz from this piece, which compared not just demographic but also psychographic attributes of Twitter users vs. non-users, including where they each over- and under-index across some popular brands.
For access to the full PDF DeepProfile report on Twitter users that was referenced in this recent AdAge article, please download the document here.
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