On February 6, 2014, some interesting insights that we produced from our InsightStore platform were featured in an article we authored for AdAge titled:

Let’s Be Honest About Twitter: It Doesn’t Represent the Real World

Those Who Tweet Make a Loud Noise, but Not Every Brand Should Be Listening

We generated quite a bit of buzz from this piece, which compared not just demographic but also psychographic attributes of Twitter users vs. non-users, including where they each over- and under-index across some popular brands.

For access to the full PDF DeepProfile report on Twitter users that was referenced in this recent AdAge article, please download the document here.

Contact us if you have any questions shoot us a note at: biz@civicscience.com