I swore off drinking last Sunday – after a weekend of questionable decision-making – and committed to a regiment of healthy living.

That lasted about 24 hours.

On Monday, my favorite Minneapolis clients invited me to a killer steakhouse, which of course involved martinis and red wine. It would’ve been rude to just order a salad and sparkling water, right?

Then on Tuesday, I visited Tara’s family, who I adore and hadn’t seen for months. Of course, they wanted to celebrate the occasion. More wine. Lots of wine. And pizza.

I couldn’t jilt my in-laws, obviously.

By the time I flew home, the last thing I had energy (or time) for was a rigorous workout. I’ve been pretty good since, but I know it will only be a minute until my next junket or social obligation throws me off track.

I’ve always been a work-hard/play-hard kind of dude. And I pride myself in making it look painless when it’s anything but. It’s just not good for the persistent dad-bod, insomnia, and sports injuries I’ve carried with me for decades. That shit takes its toll.

I envy people who can live the road warrior life – hopping from planes to Ubers to restaurants to hotels every week AND still exercise, sleep, and moderate on a disciplined schedule. You people are freaks. And I mean that in a Usain-Bolt-Tom-Morello kind of way.

Go ahead. I’ll wait if you need to Google Tom Morello.

Anyway, a friend once told me that if you’re not living on the edge, you’re taking up too much space. I’m not sure that’s me exactly, but I can definitely get out over my skis from time to time.

I have a special and possibly legendary company on my hands if I don’t eff it up. Same for my high-achieving kids and amazing wife, more importantly. And I still fit friends and hobbies in along the way.

I try to have it all, for better or worse. Even if it means carrying an extra 20 pounds in my torso, working until midnight most nights, freebasing caffeine to get through the day, and paying deserved penance at home when things get out of balance. It’s a fair price to pay.

Because life is so good.

Here’s what we’re seeing right now:

In a complete non sequitur, people aren’t having as much sex as they’d like. We embarked recently on a series of studies looking at sex, marriage, infidelity, and a bunch of related topics to see how they factor into today’s changing world. For starters, people most commonly describe their sexual frequency as “a few times a month.” Nine percent do it every day and they’re either the biggest liars in the world or the luckiest. Twenty-seven percent of people are in the sexual desert. When asked about their ideal amount of sex, nearly everyone wishes they were in the next-most-frequent group. Sadly, 20% of married couples aren’t having sex at all. That really sucks because the correlation between sex and happiness is significant. Anyway, lots of greatinsights to explore here. Poke around when you get a minute.

Yelp could have sneaky-good success with an advertising business. Our data show that Yelp is reaching a ceiling in user volume as the group of non-using intenders has whittled down to near nothing. Seeing similar numbers themselves late last year, the company announced a major push into advertising and the early returns from their earnings call on Thursday weren’t terrible. Here’s the interesting thing, the kind of people who use Yelp are way more likely than the average consumer to be influenced by online advertising. That means, if Yelp’s ad business grows to any measurable scale, they should be able to demonstrate superior effectiveness compared to other platforms. That feels like a huge advantage to me.

Google and Amazon could really shake up the streaming music market. You may have seen that Google recently launched a new streaming music service and already counted 15 million users among its converts. Not surprisingly, interest is highest among Google Home owners, just like Amazon’s service rocks among Alexa owners. More notably, according to our data, Amazon’s new free service is clearly the biggest threat to Apple Music, while Google’s service is squarely a threat to Spotify. Without giving away the farm, let’s just say that it’s a function of demographic and psychographic similarities among those pairs of competitors. If you like blood-sport, this should be a fun game to watch.

Grocery delivery is growing slowly but the potential market is still massive, especially if Target or Walmart figure it out. I forgot until I read our study that people used to have groceries – eggs and milk and such – delivered all the time back in the day. But today, only about 11% of Americans have tried grocery delivery and just over 1/4th of those people haven’t exactly loved it. But a much larger percentage – 16% – say they are interested in trying it. In our little trend adoption model, anytime the “intender” group is that much bigger than the “user” group, it’s a sign of potential significant growth. Where can that growth come from? Per our data, it’s consumers who currently buy the majority of their groceries at supercenter retailers like Target or Walmart. See for yourself.

Do something for your mom, your wife, your sister, or some other mother this weekend.It’s Mother’s Day tomorrow, in case you needed the reminder. And hopefully, you’re not among the 39% of Americans who don’t plan to buy any Mother’s Day gifts this year. Even if it’s not your own mother, I’m sure there’s some deserving woman in your life who would love a small token of appreciation. Flowers are still the most popular gift, followed by a meal, clothing or jewelry, and gift cards. Take note that 7% of U.S. adults will spend over $250 on moms this weekend. Surely, you can scrape together a $10 gift card for someone.

And here are your most popular poll questions of the week:

Socks, Yes, Caesar, Yes, Late.

Hoping you’re well.