Every week, CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week:
1. Anticipated holiday spending rebounded by three points within the last week.
After a severe slowdown in October, expected spending on the toys/hobbies/gifts category finally caught up to last year’s levels (currently less than one point behind) with a three percentage point increase from last week’s reading.
Additionally, the travel category (17%) remained unchanged, and the clothing (22%) and grocery categories (53%) decreased by one percentage point.
2. Stress levels rose dramatically for strong Democrats during election week.
Before the election, Americans who identify as ‘strong Democrats’ in CivicScience polling reported much higher stress levels than ‘strong Republicans’. During election week, stress levels grew even more for strong Democrats (77%) and decreased for strong Republicans (45%).
Stress levels among Independents, as well as ‘lean’ Democrats and Republicans, stood roughly in the middle (59%).
3. Post-election, strong Democrats report much higher levels of satisfaction than Republicans.
Now that Election Day has passed, CivicScience asked Americans to what extent they are satisfied with the midterm elections results thus far. Data show that strong Democrats are overwhelmingly satisfied (64%), while a large majority of strong Republicans are dissatisfied (56%).
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