These days, robocalls–automated phone calls that often seek to garner money from the person on the other end of the line–are a common occurrence. Not only can they be a hassle, they can also target more vulnerable populations, creating an uncomfortable if not predatory atmosphere. As a result, for many Americans, the idea of blocking or preventing robocallers from accessing their information could be attractive.
To better understand current sentiment towards blocking robocalls, CivicScience asked U.S. adults about their interest in a robocall blocker service that would prevent automated calls from reaching their phone.
As the data show, 38% are at least somewhat likely to pay for a robocall blocking service.
While 38% would be interested in paying for this service, in a separate survey, 31% of respondents say that knowing a robocall blocker was available could make them more likely to sign with a wireless service provider.
Robocalls vs. Wireless Carriers
Interest in this service has a strong correlation to a consumer’s current wireless carrier. Those who use Sprint, AT&T, and Verizon top the list for the most likely to buy into the paid robocall blocking service. Budget carrier holders are most likely to answer ‘I’m not sure’.
Consumers who use those very same carriers are far and away the most likely to be swayed by a carrier offering this service as an option. However, 31% of budget carrier users are also keen on this service. It’s worth noting that users of top carriers, especially AT&T and T-Mobile, have high incidence rates of reporting they’re ‘not sure’ about opting in for a paid robocall blockers.
Smartphone and Non-Smartphone Users Agree
While carrier plays a role in determining interest in robocall blockers, smartphone and non-smartphone users tend to be on the same page. Both groups are almost as equally interested in purchasing the service and signing with a carrier who offers it.
Type of smartphone factors in a bit. Those with iPhones are the most likely to say they’d buy a paid robocall blocking service, followed closely by Google Pixel owners.
As it stands, 38% of U.S. adults would be willing to purchase a robocall blocking service and 31% have indicated that a robocall blocking option would make signing with a wireless provider more attractive. Level of interest varies according to wireless providers, and consumers of the top carriers all show strong interest. Ultimately, given the interest from both smartphone and non-smartphone users, it’s clear that robocalls are an annoyance that many Americans would prefer to avoid, and even pay to stop them.