Ask any skincare professional and you’ll learn that sunscreen is important all year round. However, summer is traditionally the time of the year when many Americans begin thinking about their sunscreen routine. 

Seventy-three percent of the Gen Pop 18 and older choose to lather. And when they do, the largest percentage (66%) use SPF 25 or higher.

Superstars Brands

Last year, Coppertone stood out from the crowd as the most beloved sunscreen of the bunch. This year’s lineup is no different. Neutrogena is the only brand to see an increase in those who like the brand ‘a lot’ this year.

One newcomer to the bunch is Supergoop – a sunscreen popularized by celebrities in the wellness world. However, with just 2% of U.S. adults having tried and liked it, it looks like it may be a while before this product, which touts a cleaner formulation, becomes mainstream. 

While awareness of this specific brand is marginal, the ingredients list is becoming more of a priority for Americans. As the data show, 18% of U.S. adults believe traditional sunscreens are toxic to their health, while 23% believe that they are toxic for the environment. 

Despite the fact that toxicity isn’t a major concern, 40% of U.S. adults have some level of interest in mineral sunscreen (reported by some sources to be better for human health and the environment). This suggests that interest in mineral sunscreens may derive from more than just a concern over traditional sunscreen ingredients. 

Alternatives to traditional sunscreen are certainly an interest for consumers, but toxicity of the products isn’t a major concern among U.S. adults. Considering long-time brands like Coppertone even have ‘pure and simple’ varieties of sunblock available, mineral-based products are a trend to watch.