Aldi, the German discount supermarket chain with over 2,284 locations across the U.S., has won over many American shoppers with their high-quality products at low prices. The chain is well-known for its no-bag, dietary-friendly, and 25-cent cart shopping experience. 

According to the latest CivicScience data, 13% of U.S. households shop at Aldi several times a month or more (n=2,786), which is down four percentage points from last year. Twenty percent report shopping there once a month or less, and the remaining percentage (67%) rarely or never shop at Aldi. 

So, what differentiates avid Aldi shoppers from those who rarely or never shop at the chain? CivicScience has the answers:

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