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Non-alcoholic (NA) beverages seemed to have gained a more prominent foothold in American society this year. Whether in Super Bowl advertising or as substitutes for Dry January, overall interest in trying non-alcoholic beverages like alcohol-free beer or ‘mocktails’ among U.S. adults 21+ has held relatively steady since February. The percentage of those who are ‘very interested’ stands at 7%, while those ‘somewhat interested’ sits at 22%. Those uninterested are down a tick to 71%. 

So, how do those who are ‘very interested’ in trying non-alcoholic beverages compare to those who aren’t interested in trying them? CivicScience has the answers: